Generativetainment (n.):

A portmanteau of "generative" and "entertainment," refers to the emergent field of AI-assisted or AI-enabled entertainment in which narrative content, interactive experiences, and creative works are dynamically generated, adapted, or transformed through generative artificial intelligence systems. This form of entertainment is characterized by:1. Dynamic content generation: The ability to create or modify narrative elements, visuals, or interactive experiences in real-time or near-real-time2. Scalable personalization: The capacity to tailor content to individual preferences while maintaining narrative coherence3. Transmedia adaptability: The facility to generate consistent content across multiple media formats and platforms4. Iterative evolution: The potential for content to evolve based on audience interaction, feedback, or predetermined parametersIn cultural theory, generativetainment represents a paradigm shift from fixed, author-controlled narratives to fluid, algorithmically-mediated storytelling experiences that blur traditional boundaries between creator, audience, and content.